Galcon Games
Phil Hassey - game dev blog
Phil Hassey as Rambo
".. I've been there,
I know what it's like,
and I'll do it again if I have to."

Archive for October, 2012

Dynamite Jack: The Settings stats post-mortem

Wednesday, October 10th, 2012

Hey, a few months ago I read a post by Andy Moore about the value of music in games where he did some stats recording on games to discover how often audio was muted, etc. I decided to do something similar for Dynamite Jack.

The following are the results I got from the paid iOS version:

95% of players don’t change ANY settings.
2% of players quieted or silenced the audio.
2% of players change the controls to Virtual Stick only.
0.5% of players change the controls to Line Drawing only.
2% of players change the Touch Button Location / Virtual Joystick options.
1% of players change the HUD options.

1.7% of the users completed the campaign, which means they probably played the game for over 3 hours.

Of the users who completed the campaign:

34% of users changed options.
19% of users quieted or silenced the audio.
17% of users changed the controls to Virtual Stick only.
5% of users changed the controls to Line Drawing only.
10% of users changed the HUD options.
12% of users changed the Touch Button Location / Virtual Joystick options.

The piracy rate could be as high as 74%. Here are factors that make that number questionable:

- Each purchase can represent several devices
- Each purchase can represent several GameCenter accounts
- Each purchase can represent multiple IP addresses

Concluding interesting facts:

- Long term players are over 10x more likely to change options.
- I used royalty free music from shockwave-sound.com and only had 2% of users turn off the audio.
- I spent probably over 20 hours scouring through the tracks on that site to find the exact ones I wanted for my game.

Cheers!
-Phil


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