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Dynamite Jack: The Settings stats post-mortem

Hey, a few months ago I read a post by Andy Moore about the value of music in games where he did some stats recording on games to discover how often audio was muted, etc. I decided to do something similar for Dynamite Jack.

The following are the results I got from the paid iOS version:

95% of players don’t change ANY settings.
2% of players quieted or silenced the audio.
2% of players change the controls to Virtual Stick only.
0.5% of players change the controls to Line Drawing only.
2% of players change the Touch Button Location / Virtual Joystick options.
1% of players change the HUD options.

1.7% of the users completed the campaign, which means they probably played the game for over 3 hours.

Of the users who completed the campaign:

34% of users changed options.
19% of users quieted or silenced the audio.
17% of users changed the controls to Virtual Stick only.
5% of users changed the controls to Line Drawing only.
10% of users changed the HUD options.
12% of users changed the Touch Button Location / Virtual Joystick options.

The piracy rate could be as high as 74%. Here are factors that make that number questionable:

- Each purchase can represent several devices
- Each purchase can represent several GameCenter accounts
- Each purchase can represent multiple IP addresses

Concluding interesting facts:

- Long term players are over 10x more likely to change options.
- I used royalty free music from shockwave-sound.com and only had 2% of users turn off the audio.
- I spent probably over 20 hours scouring through the tracks on that site to find the exact ones I wanted for my game.

Cheers!
-Phil

4 Responses to “Dynamite Jack: The Settings stats post-mortem”

  1. Andy Moore Says:

    Do these figures including muting or volume reduction via the hardware switches?

  2. philhassey Says:

    @AndyMoore No idea if those were used. Wish I did though!

  3. Andy Moore Says:

    It’s a bit easier on PC, because people are more likely to use in-game muting functions; on mobile devices, people are more likely to use hardware muting. It’s rough. One day we’ll get solid metrics on everything!

  4. philhassey Says:

    Not to mention: on mobile many games (including mine) are set to auto-mute the game music if the user already has their own music playing.


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