{"id":1280,"date":"2013-03-11T11:10:42","date_gmt":"2013-03-11T17:10:42","guid":{"rendered":"http:\/\/www.philhassey.com\/blog\/?p=1280"},"modified":"2013-03-11T11:10:42","modified_gmt":"2013-03-11T17:10:42","slug":"experiment-the-value-of-demos-results-confusing","status":"publish","type":"post","link":"https:\/\/www.philhassey.com\/blog\/2013\/03\/11\/experiment-the-value-of-demos-results-confusing\/","title":{"rendered":"Experiment &#8220;The value of demos&#8221; &#8230; Results: confusing"},"content":{"rendered":"<p>Okay, so about 6 or 7 weeks ago this article got posted somewhere (anyone remember where??) about how demos reduce sales.  I figured I&#8217;d try that out with Dynamite Jack.  First a graph showing the number of demo downloads on iOS:<\/p>\n<p><a href=\"https:\/\/www.philhassey.com\/blog\/wp-content\/uploads\/2013\/03\/AppViz-2ScreenSnapz002.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.philhassey.com\/blog\/wp-content\/uploads\/2013\/03\/AppViz-2ScreenSnapz002-300x97.png\" alt=\"\" title=\"AppViz 2ScreenSnapz002\" width=\"300\" height=\"97\"  \/><\/a><\/p>\n<p>Second, a graph showing $ earned via the full version on iOS.<\/p>\n<p><a href=\"https:\/\/www.philhassey.com\/blog\/wp-content\/uploads\/2013\/03\/AppViz-2ScreenSnapz001.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.philhassey.com\/blog\/wp-content\/uploads\/2013\/03\/AppViz-2ScreenSnapz001-300x97.png\" alt=\"\" title=\"AppViz 2ScreenSnapz001\" width=\"300\" height=\"97\" \/><\/a><\/p>\n<p>Best I can tell, sales go down when I got rid of the demo.  Then they went down a bit more when I re-enabled the demo version of Dynamite Jack.  My hope is that eventually the demo-to-full conversion groove will pick back up to bump sales up a bit more again.<\/p>\n<p>That said, though, the number changes aren&#8217;t terribly clear.  I&#8217;m guessing it would take higher volume or better A\/B style testing to really make any sort of decent claims about this stuff.<\/p>\n<p>The only thing that I think is terribly clear is that when Dynamite Jack got launched in the Humble Bundle on March 6th, it doubled the number of demo downloads on iOS for a day.<\/p>\n<p>-Phil<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, so about 6 or 7 weeks ago this article got posted somewhere (anyone remember where??) about how demos reduce sales. I figured I&#8217;d try that out with Dynamite Jack. First a graph showing the number of demo downloads on iOS: Second, a graph showing $ earned via the full version on iOS. Best I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-dynamitejack"],"_links":{"self":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":4,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"predecessor-version":[{"id":1287,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/1280\/revisions\/1287"}],"wp:attachment":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}