{"id":231,"date":"2009-11-23T22:07:15","date_gmt":"2009-11-24T04:07:15","guid":{"rendered":"http:\/\/www.philhassey.com\/blog\/?p=231"},"modified":"2009-11-23T22:07:15","modified_gmt":"2009-11-24T04:07:15","slug":"galcon-pricing-experiment","status":"publish","type":"post","link":"https:\/\/www.philhassey.com\/blog\/2009\/11\/23\/galcon-pricing-experiment\/","title":{"rendered":"Galcon pricing experiment"},"content":{"rendered":"<p>Two weeks ago, the price of Galcon @ $3, Labs @ $2, and Lite @ $0. \u00a0This past week, I changed them to Galcon @ $5, Labs @ $3, and Lite at $1. \u00a0I wanted to see how this would impact revenue.<\/p>\n<p>&#8230;<\/p>\n<p>And the big surprise is &#8230;<\/p>\n<p>&#8230;<\/p>\n<p>It didn&#8217;t! \u00a0Much. \u00a0Best I can calculate, revenue was down 10%. \u00a0The most dramatic change was Lite, which went from $0 revenue to a few bucks a day, and from a few hundred downloads to almost none. \u00a0So this week I&#8217;m changing the prices back to Galcon @ $3, Labs at $1, and Lite at $0. \u00a0What have we learned? \u00a0It seems that people who want a free game want a free game, and people who are willing to buy would rather spend less. \u00a0Since I&#8217;m not going to run this sale for a month I can&#8217;t say for sure what the long term effects will be, but I&#8217;d guess word-of-mouth would be reduced as the pool of Lite players shrunk. \u00a0Who knows \ud83d\ude09<\/p>\n<p>Cheers!<br \/>\n-Phil<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two weeks ago, the price of Galcon @ $3, Labs @ $2, and Lite @ $0. \u00a0This past week, I changed them to Galcon @ $5, Labs @ $3, and Lite at $1. \u00a0I wanted to see how this would impact revenue. &#8230; And the big surprise is &#8230; &#8230; It didn&#8217;t! \u00a0Much. \u00a0Best I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,13,20,66],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-biz","category-crazy","category-galcon","category-iphone"],"_links":{"self":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":1,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.philhassey.com\/blog\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}